“What does an environmentally conscious importer of caviar do to get their exceptional, delicious product to their customers without using EPS foam coolers? They call Salazar Packaging and together they design a Globe Guard® cooler box that will ship safely and economically and is 100% reusable, recyclable and/or biodegradable if it ends up in a land fill. The nice people at www.BlackRiverCaviar.com wanted a box that is consistent with their approach to the market and environment, and they found it.
Promoting the Black River Caviar Brand
The client discovered making the change to custom printed, custom size cooler boxes was easier and less expensive than anticipated. The onetime cost of their one-color print plate and the add-on for a one-color print for their four different box sizes was minimal when compared to the cost of specialty labels and the labor to apply them. Every box going out the door has the same consistent quality message about their brand and their process.”